Category: Customers
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Analysing Loyalty Programs
Building loyalty programs require careful analysis to understand what value is provided to the customer and what customer behaviours are required to drive revenue growth.
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How to identify your customers
Customers provide the reason for a business to remain viable. Therefore identifying your customers, nuturing them and increasing your customer base is critical to grow a business
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Building a robust Marketing and Sales Capability – Part 2
This is 2 part post. See the first part here Confirmed Information Once the marketing team or the sales team identifies the lead to be a potential customer, and the sales team does have an interest to pursue a particular lead, it is then converted. This conversion has a few of different categories of information;…
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Building a robust Marketing and Sales Capability
Most companies are aware that revenue is of utmost importance to ensure growth and sustenance for the company. This is a 2 part post. Read the second part here The two vital components of revenue are marketing and sales. Though most firms are well aware that marketing and sales functions are important aspects, very rarely…
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A basic supplier information sheet
I have been asked numerous times as to what comprises a basic supplier information. What are bare minimum pieces of information that has to be tracked for each supplier that a firm deals with? Here is a small list that I think will help get you started with managing your suppliers. Description Additional Information Supplier…