Category: Case Studies
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Analysing Loyalty Programs
Building loyalty programs require careful analysis to understand what value is provided to the customer and what customer behaviours are required to drive revenue growth.
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Change in Business Strategy
Rapidly reducing profit margins lead a manufacturing client to seek help on what to do. Our response was a change in business strategy.
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Aligning IT Systems
IT systems need to be aligned to match the overall business strategy and in particular to the operational requirements of a firm.
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Customer Segmentation
The Situation The client was a printing firm based in Kerala, India. Their focus was on outdoor media, mainly in flexible hoardings, and signages. They catered to a wide variety of clients, ranging from walkins, to large corporate clients. Anyone who needs signage could approach them. For the last five years, their turnover has slightly…
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Revenue Management
Situation The client was a rapidly growing food chain based in a metro city in South India. They are focused on the premium cafe customers who are looking for a/c, beautiful interiors and a South Indian menu. The rapid expansion throughout India has caused their revenues to drop in 3 successive quarters. Most of the…
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Data analysis in Sales and Marketing
Situation The client was a small mutual fund company whose parent company was a medium sized Bank based in Western Europe. As part of a major restructuring and cost reduction, a majority of the internal workforce was reduced at the mutual fund company. The marketing department was almost eliminated and the sales department was reduced…