Category: Sales
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Sales Training Programs 101: A beginner’s guide to sales training
The art of selling has evolved drastically over the years. To keep up with the market demands of the target audiences, a proper selling strategy needs to be in place. To do so, finding the right sales training programs are essential to keep any company afloat. Sales training should ideally cover a holistic 360-degree approach…
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Introduction to After Sales (Webinar)
A free webinar introducing Aftersales as an important process for customer retention and loyalty. Join us at 4pm IST, Saturday 4th April 2020 In this introductory webinar on Aftersales, the topics that will be covered are: What is after sales service? Maintenance contracts Costs associated with aftersales Product improvements Duration: 30 minutesTime: 4pm ISTDate: 4th…
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The Rationale of Intermediary Sales Channels in an Organisation
A sales channel or marketing channel is one of the most essential and crucial tools for management in any business. It’s the way products and services get to the consumer from the point of production. Thus, its purpose in establishing an effective and well-planned sales strategy. Sales normally depends on the way goods are distributed.…
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Building a robust Marketing and Sales Capability – Part 2
This is 2 part post. See the first part here Confirmed Information Once the marketing team or the sales team identifies the lead to be a potential customer, and the sales team does have an interest to pursue a particular lead, it is then converted. This conversion has a few of different categories of information;…
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Building a robust Marketing and Sales Capability
Most companies are aware that revenue is of utmost importance to ensure growth and sustenance for the company. This is a 2 part post. Read the second part here The two vital components of revenue are marketing and sales. Though most firms are well aware that marketing and sales functions are important aspects, very rarely…